What is A/B Testing for Online Ads?
Know exactly what Marketing people mean when they suggest this
1 min read
Premise of A/B Testing
A/B testing is testing 2 different ads, with a difference between them, to test which one is the best option.
One Variable rule
To be completely sure of what exactly is being tested, we need to keep the difference between the ads to 1 variable only.
If we test more than one variable at the same time, we won't be sure of which variable influenced the results.
Why use it?
By testing many variables, one at a time, we can get to very important conclusions that will influence the whole marketing strategy of a business and the way we communicate with our costumers.
