Moldy Food Ad To Sell More Food

Burger King Moldy Food Campaign

The Moldy Whopper campaign was a highly controversial advertising initiative launched by Burger King in February 2020. It aimed to highlight the removal of artificial preservatives their burgers.

The campaign featured a time-lapse video that showed a Whopper gradually growing moldy as time passed over a period of 34 days. emphasizing the burger's lack of artificial preservatives.

This was a indirect attack to their biggest competitor, McDonald's food, that last for a long period of time.

The Moldy Whopper campaign garnered significant attention from both consumers and the media, sparking a debate about the effectiveness of using a decaying burger to promote food quality.

Despite the mixed reactions, the Moldy Whopper campaign achieved its goal of generating widespread discussion and raising awareness about Burger King's efforts to offer more natural and healthier food options to its customers.