9 Best Practices For Videos and Images on Online Ads

1. Understand Your Target Audience

It is crucial to understand your target audience. Ensure that your content resonates with them. Focus on what's the "pain" you're solving with your product or service.

2. Keep it Short and Engaging

Aim for a length of up to 15 seconds for videos and use eye-catching visuals for images. Interrupt the scrolling by grabbing their attention from the first seconds.

3. Use High-Quality Visuals

High-quality visuals are crucial for creating impactful online ads. Invest in professional photography or videography to ensure that your visuals are clear, crisp, and visually appealing.

Note: In some cases (and depending on the platforms), selfie like, unedited videos might work, but generally it's good to have good professional visuals and sounds.

4. Optimize for Mobile

Include a vertical version for your videos and images. With the increasing use of smartphones, it is essential to optimize your videos and images for mobile devices, as most of the sales will be made through this device.

5. Tell a Story

Storytelling is a powerful tool in advertising. Instead of simply promoting your product or service, create a narrative that engages your audience and evokes emotions. Use your videos and images to tell a story that resonates with your target audience, making them more likely to remember and connect with your brand.

6. Use Captions and Subtitles

Not all viewers will have their sound turned on when watching videos. To ensure that your message is still conveyed effectively, use captions and subtitles. This allows viewers to understand your content even without audio, making it more accessible and inclusive.

7. Test Your Ads

When creating videos and images for online ads, it is essential to test different variations of your ads to see which ones perform best. This can include testing different visuals, headlines, calls-to-action, or even different video lengths.

8. Include a Strong Call-to-Action

A strong call-to-action (CTA) is vital for driving conversions. Clearly communicate what you want your audience to do after viewing your ad. Whether it's visiting your website, making a purchase, or signing up for a newsletter, make sure your CTA is prominent and compelling.

9. Consistency in Branding

Ensure that your videos and images align with your brand's visual identity, including colors, fonts, and overall style. Consistent branding across all your online ads will help create a cohesive and memorable brand experience for your audience.